Accelerate Your Impact

Earn a Certificate from Cornell University today

Cornell offers a broad range of over 25 Marketing Certificate Programs covering the full range of marketing disciplines from brand development & communications to ai & digital marketing to marketing strategy & data-driven demand analytics. Designed by the world’s top marketing minds, our Marketing Certificates are uniquely structured to accelerate your career whether you are seeking to land a role as CMO or lead strategic initiatives across marketing, general management, customer experience, digital transformation or customer strategy.

Education With Impact
Tackle your professional challenges, gain in-demand skills, and develop solutions you can start using immediately

Flexible Online Format
In-person or online programs that are flexible in their delivery allowing you to learn on your schedule

Live Engagement
Live cohort-based learning with personalized feedback that immediately address your career needs

Start Your Certificate Journey by completing the form below.

Act today—courses are filling fast.
Marketing Strategy
Courses
  • Key Performance Indicators for Marketing
  • The Customer Journey and Segmentation
  • Targeting and Positioning
  • Product Design and Testing
  • Setting Up Distribution Channels
  • Establishing Effective Pricing
  • Promotion and Attribution Strategy
  • Marketing Symposium  
    LIVE
Designed For
  • Marketing managers
  • Product managers
  • Entrepreneurs and small business owners
  • Anyone responsible for bringing a product to market
  • Non-marketing professionals and business leaders looking to develop customer strategy
Format
All Online

Time Commitment
4 months with 5 to 7 hours of study per week

Cost
$3,750
Social Media Marketing
Courses
  • Social Media Strategy
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success
  • Marketing Symposium  
    LIVE
Designed For
  • Content marketers
  • Social media managers
  • Marketing channel managers
  • Product managers
  • Entrepreneurs
  • Account executives
  • Brand marketers
  • Marketing communications specialists
  • Copywriters
  • Marketing consultants
Format
All Online

Time Commitment
3 months with 5 to 7 hours of study per week

Cost
$3,750
Digital Photography
Courses
  • Photography Fundamentals
  • Camera Selection and Mechanics
  • Digital Asset Management
  • Lighting
  • Style and Expression Through Photography
  • Building a Photography Portfolio
  • Professional Photography
Designed For
  • Current and aspiring professional photographers
  • Artists
  • Amateur photographers and hobbyists
  • Marketers involved in social media, creative, or brand
  • Small business owners who need to photograph their products or services
Format
All Online

Time Commitment
4 months with 5 to 7 hours of study per week

Cost
$1,499
Digital Marketing
Courses
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
Designed For
  • Marketing managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,699 or 2 monthly payments of $1,900
Digital Marketing 360
Courses
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Social Media Strategy
  • Social Media Marketing Across the Purchase Funnel
  • Creating Effective Content Marketing
  • Building the Brand Through Influencer Marketing
  • Social Listening and Community Management
  • Measuring Social Media Marketing Success
  • Leveraging Customers for Growth
  • A/B Testing and Analytics
  • Customer Behavior Segmentation Analysis
  • Predicting Customer Response
  • Driving Growth Through Customer Centricity
  • Using Data for Positioning Brands
  • Data Privacy in Marketing
  • Leadership Symposium  
    LIVE
  • Marketing Symposium  
    LIVE
  • Digital Transformation in Marketing
  • Marketing Automation and AI
  • Growth Marketing with AI
  • Defensive Data Strategies
  • Data Protection Solutions
  • Emerging Data Privacy Challenges
Designed For
  • Marketers at all levels
  • Business leaders
  • Brand managers
  • Marketing data analysts
  • Social media community managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Format
All Online

Time Commitment
10 months with 3 to 8 hours of study per week

Cost
$7,999
Brand Management
Courses
  • Brand Purpose
  • Brand Strategy
  • Brand Positioning
  • Brand Planning
  • Brand Activation
  • Brand Measurement
Designed For
  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs
Format
All Online

Time Commitment
3 months with 3 to 5 hours of study per week

Cost
$3,600
Corporate Communication
Courses
  • Communication Planning for Change
  • Crisis Communication Planning
  • Navigating Power Relationships
  • Leading Strategic Change Initiatives
  • Problem-Solving Using Evidence and Critical Thinking
  • Making a Convincing Case for Your Solution
  • Planning and Delivering Effective Presentations
Designed For
  • Public Relations Professionals
  • Communications Professionals
  • Marketers
  • Executives
  • Mid-Level Managers
  • HR Leaders
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,600
Marketing AI
Courses
  • Digital Transformation in Marketing
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Marketing Automation and AI
  • Marketing Symposium  
    LIVE
  • AI Symposium  
    LIVE
  • AI Workshops All-Access Pass
Designed For
  • Marketing managers
  • Content marketers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • CMOs
  • Entrepreneurs
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,750
Consumer Behavior
Courses
  • Introduction to Behavioral Science
  • Drivers of Consumer Behavior: Attention, Emotion, Coherence
  • Using Behavioral Science to Influence Customer Behavior Online
  • Behavioral Science for Innovation
  • Behavioral Science for Branding
  • Behavioral Science for Pricing
Designed For
  • Marketers
  • Brand managers
  • Product managers
  • Engineers and software developers
  • Tech leaders
  • Project managers
  • UX and web design professionals
  • Entrepreneurs
Format
All Online

Time Commitment
3 months with 3 to 5 hours of study per week

Cost
$3,750
Creative Writing
Courses
  • Developing the Story and Idea
  • World-Building and Character Development
  • Building Blocks of Scene and Structure
  • Voice and Point of View
  • Dialogue and Subtext
  • Image and Action
Designed For
  • Aspiring writers (fiction, playwriting, screenwriting, memoirs)
  • Journalists
  • Content writers
  • Actors
  • Teachers
  • Publishing and editing professionals
  • Individuals looking to adapt or develop stories to a new medium
  • Anyone with an interest in narrative storytelling
Format
All Online

Time Commitment
3 months with 6 to 8 hours of study per week

Cost
$2,999
Strategic Storytelling
Courses
  • Storytelling Across Media
  • Engaging Specific Stakeholders
  • Campaign Design and Ideation
  • Meta Storytelling With Info Comics
  • Creating Awesome Presentations
Designed For
  • Marketers and brand managers
  • Community-based educators
  • Grant writers
  • Communication leaders in fields such as healthcare, environment, and public policy
  • Executives
  • Communications consultants
  • Individuals seeking to better communicate their ideas and build a professional identity
Format
All Online

Time Commitment
3 months with 5 to 7 hours of study per week

Cost
$3,750
Marketing Analytics
Courses
  • Leveraging Customers for Growth
  • A/B Testing and Analytics
  • Customer Behavior Segmentation Analysis
  • Predicting Customer Response
  • Driving Growth Through Customer Centricity
Designed For
  • Marketers
  • Marketing and business analysts
  • Managers using data insights to make business decisions
Format
All Online

Time Commitment
3 months with 5-8 hours of study per week

Cost
$3,750
Brand Storytelling
Courses
  • Principles of Digital Storytelling
  • Developing a Brand Narrative
  • Podcasting
  • Producing a Brand Video
Designed For
  • Marketers
  • PR professionals
  • Communications professionals
  • Content creators
  • Creative producers
  • Journalists and media professionals
  • Scriptwriters and filmmakers
  • Authors
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,750
Growth Marketing
Courses
  • Growth Marketing with AI
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Marketing Automation and AI
  • Marketing Symposium  
    LIVE
Designed For
  • Marketing managers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • Agency account managers
  • CMOs
  • Entrepreneurs
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,699
Market Research
Courses
  • Essentials of Marketing Strategy
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Market Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Marketing Symposium  
    LIVE
Designed For
  • Marketing professionals and analysts
  • Business analysts
  • Managers using data insights to make business decisions
  • Account executives
  • Product managers
Format
All Online

Time Commitment
3 months with 3 to 5 hours of study per week

Cost
$3,750
Integrated Marketing 360
Courses
  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
  • Analyzing Segmentation and Targeting
  • Using Data for Positioning Brands
  • Essentials of Marketing Strategy
  • Market Research and Analysis
  • Creating and Communicating the Value of Your Brand
  • Introducing New Products: Successes and Failures
  • Distribution Strategy and International Marketing
  • Services Marketing Planning and Management
  • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
  • Building a Resilient Services Marketing Information System
  • Developing a Service Strategy and Managing the Brand
  • Managing Service Demand through Pricing and Distribution Strategies
  • Developing an Integrated Marketing Communications Strategy for Services
Designed For
  • Marketing and sales professionals
  • Project and product management professionals
  • Entrepreneurs looking to gain a deeper understanding of marketing
  • Business leaders who work with marketing teams to develop marketing strategy
Format
All Online

Time Commitment
8 months with 3 to 8 hours of study per week

Cost
$7,200
Narrative and Creative Writing for Nonfiction
Courses
  • Creative Writing Techniques in Nonfiction
  • Editing and Revising for Impact
  • Constructing Influential Op-Eds
  • Developing a Publishable Personal Narrative
Designed For
  • Creative writers
  • Content and copywriters
  • Marketers and advertisers
  • PR and communication professionals
  • Technical writers and science writers
  • Academic writers
  • Aspiring journalists and feature writers
  • Aspiring editors
  • Authors working on memoirs and biographies
  • Grant writers and fundraising professionals
  • Development consultants
  • Genealogists and municipal historians
Format
All Online

Time Commitment
2 months with 3 to 5 hours of study per week

Cost
$3,750
User Experience Design
Courses
  • Human-Centered Design Essentials
  • Effective User Research
  • Creating User Personas
  • Developing a UX Design Concept
  • Prototyping and UX Feedback
  • Evaluating Usability
Designed For
  • Product managers
  • Web designers
  • Software developers
  • Marketing professionals
  • UI/UX designers
  • Graphic designers
  • Instructional designers
  • Accessibility specialists
  • Anyone focused on customer experience evaluation
Format
All Online

Time Commitment
5 months with 8 to 10 hours of study per week

Cost
$3,600
Web Design and Development
Courses
    Designed For
    Format
    All Online

    Time Commitment
    3 months with 7 to 10 hours of study per week

    Cost
    $0
    Strategic Hospitality Marketing
    Courses
    • Services Marketing Planning and Management
    • Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
    • Building a Resilient Services Marketing Information System
    • Developing a Service Strategy and Managing the Brand
    • Managing Service Demand through Pricing and Distribution Strategies
    • Developing an Integrated Marketing Communications Strategy for Services
    Designed For
    • Customer-focused sales and marketing professionals
    • Services marketing and operations professionals
    • Industry professionals interested in analyzing services marketing data to make strategic decisions
    • Services marketing managers and professionals who interact directly and communicate with customers
    • Product marketing professionals transitioning into a marketing role in service-centric firms
    Format
    All Online

    Time Commitment
    3 months with 4 to 6 hours of study per week

    Cost
    $3,600
    Content Writing
    Courses
    • Writing Concise Copy
    • Writing Persuasive Copy
    • Writing Web Copy
    • Writing Online Media Copy
    • Writing Social Media Copy
    • Marketing Symposium  
      LIVE
    Designed For
    • Copywriters and copy editors
    • Marketers
    • Staff writers
    • Communications professionals
    • Technical writers
    • Web content developers
    • Social media and blog content developers
    Format
    All Online

    Time Commitment
    3 months with 3 to 5 hours of study per week

    Cost
    $3,750
    Product Marketing
    Courses
    • Value Creation and Profitability
    • Change, Disruption, and Growth
    • Market Research and Analysis
    • Pricing Strategy
    Designed For
    • Marketers
    • Current and aspiring product managers
    • Business executives
    • Consultants
    • Entrepreneurs
    Format
    All Online

    Time Commitment
    2 months with 3 to 5 hours of study per week

    Cost
    $2,800
    Demand Marketing
    Courses
    • Exploring Data Sets With R
    • Customer Preference Analysis
    • Marketing Mix Modeling
    • Digital Advertising Analytics
    • Marketing Symposium  
      LIVE
    Designed For
    • Marketing professionals
    • Business analysts
    • Managers using data insights to make business decisions
    Format
    All Online

    Time Commitment
    2 months with 3 to 8 hours of study per week

    Cost
    $3,750
    Media Strategy for Policy and PR
    Courses
    • Strategic Media Relations for Public Leaders
    • Persuasive Writing for Public Impact
    • Persuasive Speaking for Media
    • Building Media Support
    • AI Workshops All-Access Pass
    Designed For
    • Advocacy, nonprofit, and government leaders and professionals
    • Executives and business leaders in industries heavily influenced by public policy
    • Civil servants and elected and appointed officials at the local, state, and federal levels
    • Political candidates for elected office
    • Legislative aides
    • Political candidate recruitment organizations
    • Scientists and engineers at the management and executive levels
    • Consultants
    • Anyone interested in transitioning in their career in PR or a related function
    Format
    All Online

    Time Commitment
    2 months with 3 to 5 hours of study per week

    Cost
    $2,999
    Data Privacy Strategy
    Courses
    • Data Privacy in Marketing
    • Defensive Data Strategies
    • Data Protection Solutions
    • Emerging Data Privacy Challenges
    • Leadership Symposium  
      LIVE
    • Marketing Symposium  
      LIVE
    Designed For
    • CMOs
    • CIOs and CTOs
    • Mid- and senior-level marketing managers
    • Brand and product managers
    • Data scientists and analysts
    • Web developers
    • Tech leaders and IT professionals
    • Consultants
    Format
    All Online

    Time Commitment
    2 months with 3 to 5 hours of study per week

    Cost
    $2,500
    Retail Media Strategy
    Courses
      Designed For
      Format
      4-day event experience
      June 8-11, 2026

      Location
      Cornell Tech Campus
      New York, NY

      Cost
      $9,999

      Start Your Certificate Journey by completing the form below.

      Act today—courses are filling fast.