Chris Anderson is a professor at the Cornell Nolan School of Hotel Administration. Prior to his appointment in 2006, he was on the faculty at the Ivey School of Business in London, Ontario, Canada. Professor Anderson’s main research focus is on revenue management and service pricing. He actively works in the application and development of revenue management across numerous industry types, including hotels, airlines, and rental car and tour companies, as well as numerous consumer packaged goods and financial services firms. Professor Anderson’s research has been funded by numerous governmental agencies and industrial partners. He serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the Nolan School of Hotel Administration, Professor Anderson teaches courses in revenue management and service operations management.

Advanced Hospitality Revenue Management: Pricing and Demand StrategiesCornell Certificate Program
Advanced Hospitality Revenue Management: Pricing and Demand Strategies (SHAC16)
Tell me more!Online
$3,600
How It Works
Format
All Online
Time Commitment
3 months with 3 to 5 hours of study per week
Cost
$3,600
Learn From Top Minds
Courses are developed by Cornell faculty.
Power Your Career
Gain today’s most in-demand skills to stand apart.
Flexibility Fits Your Life
Learn on your schedule without stepping out of your job.
Small-class Experience
Participate in facilitated discussions and live sessions with industry peers.
Real-world Projects
Apply learnings and insights to your work to make an impact right away.
Personalized Feedback
Enjoy meaningful feedback on assignments from expert facilitators.
Format
All Online
Time Commitment
3 months with 3 to 5 hours of study per week
Cost
$3,600
Learn From Top Minds
Courses are developed by Cornell faculty.
Power Your Career
Gain today’s most in-demand skills to stand apart.
Flexibility Fits Your Life
Learn on your schedule without stepping out of your job.
Small-class Experience
Participate in facilitated discussions and live sessions with industry peers.
Real-world Projects
Apply learnings and insights to your work to make an impact right away.
Personalized Feedback
Enjoy meaningful feedback on assignments from expert facilitators.
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Faculty Author
Chris Anderson
Professor, EMMH Program Director
Cornell Nolan School of Hotel Administration
Professor, Nolan School of Hotel Administration, Cornell SC Johnson College of Business
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- Advanced Hospitality Revenue Management: Pricing and Demand Strategies
Key Course Takeaways
- Estimate the marginal value of capacity
- Understand the effects of price, length of stay, demand, and availability controls on revenue
- Employ a strategic, proactive approach in pricing decisions
- Anticipate the reaction of your competitors regarding price changes
- Determine the best structure to post the right prices online
- Convey an understanding between transient revenue management and negotiated selling
- Know the role of online channels and the opportunities they provide in demand creation and management
- Effectively use and improve search engine marketing

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Cornell University definitely changed my life.
‐ Chorten W.


What You'll Earn
- Advanced Hospitality Revenue Management: Pricing and Demand Strategies Certificate from Cornell Hotel School
- 40 Professional Development Hours (4 CEUs)
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Who Should Enroll
- General managers
- Revenue managers
- Marketing managers
- Hospitality professionals responsible their organization's financial performance
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Advanced Hospitality Revenue Management: Pricing and Demand Strategies
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